I'm James, welcome to my corner of the World-Wide-Web.

One customer who cannot stop talking is worth more than any campaign. Success first. The talking follows on its own.

Every process, product and campaign in that order. Optimising a thing that does not work yet is how you end up building it three times.

The first version should be fast, loose and slightly embarrassing. The last one should survive scrutiny. Never both at once.

… for the best results. A model that can make anything hands the entire burden of choice back to the customer. The value is not what we can generate. It is what we take off the table before they ever see it.

Ten people half served is ten people who leave. One person served all the way through will tell you precisely who the next ten are. The general case is earned, not assumed.