Designing at the intersection of human and digital experiences that leave a smile in the mind.

Prototypes that ship, not just click through. Every interaction on this site is hand-coded, no libraries. The gap between mockup and product is where I work.

I frame design problems as business problems: retention, activation, trust. My case studies name the metric, the baseline, and how I'd know if I was wrong.

I design AI tools people actually trust, by matching new capability to mental models users already have. Psychology and data science do the heavy lifting.