James Ton
Product Designer at Picjam, Melbourne
I’m the sole designer at Picjam, where I run the research myself and turn what I find into direction. Before that I designed at Vidico, and consulted for Safewill and Cars on Demand.
Designing at the intersection of human and digital experiences that leave a smile in the mind.
Picjam Content EngineDesigning a content multi-tool to drive retentionKey findingBrands don’t stop needing content between drops, they stop needing catalogue content. The marketing calendar never finishes, and that’s what I designed for.2025
PicjamAI for eCommerce that works on the first tryKey findingMost users uploaded one product, generated once and cancelled. Better results were almost always possible, they just didn’t know how to get there.2024
VidiWhy new users gave up before their first videoKey findingPeople felt like they were failing before they’d finished. Vidi’s best moment came last, and too many never reached it.2023
66%of Australians want to leave a gift to charity in their Will3%actually do
SafewillFinding what charities really need from a bequest dashboardKey findingThe figures were inflated. A gift with a backup charity counted as two bequests, so charities couldn’t trust what the dashboard showed.2022
Cars on DemandDriving results through webpage redesignKey findingThe service was great once experienced, but the old homepage made it hard to assess.2021
Chemist WarehouseBringing chemists’ expertise to online shoppingKey findingTrust decided what people bought, in store or online, and the website had no chemist to give it. A comparison feature brought that advice to the screen.2021
